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Digital Marketing Manager

Digital Marketing Manager

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Bento is a fast growing startup led by veteran financial services executives and backed by leading Fintech investors. We operate at the heart of the $9 trillion small business commerce market, reinventing how businesses manage cashless workflows and payments in a digital world. The product is simple but powerful, the market is huge, the growth is dramatic and the culture is unique. We're driven by our mission to enable small and mid-size business owners to succeed. If you are looking for a rare opportunity to help build something special from the ground up, we'd love to hear from you. We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales. Someone who can test and learn quickly and relies on data to make quick decisions. We’re a startup, so you will have to be adaptive, resilient and resourceful in order to maximize results. In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease. Responsibilities Plan and execute multi-platform digital marketing campaigns. Oversee email marketing and lead nurturing efforts. Plan, execute and report on SEO strategies to increase keyword effectiveness, website traffic, lead generation, conversion, and revenue attribution. Run and oversee paid advertising campaigns (PPC) on Google, LinkedIn, Facebook, and so on. Plan and run conversion testing and other experiments. Own the use of our marketing technology platforms. Be the point of contact for related vendors and agencies, as needed. Coordinate with our content manager on the scope and direction of content creation and promotion. Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc. Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process. Create landing pages and other conversion opportunities. Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities. Act as the owner of our website performance, with a focus on optimizing for search and user experience. Skills & Experience 5+ years of B2B digital marketing experience, preferably in Financial Services. Bachelor’s degree in marketing, communications, advertising, or a related field Historical track record of success in a digital marketing role. Exceptional project management skills, with a keen eye for detail. Comfortable working in a fast-paced, deadline-driven environment. Self-directing and agile, with the ability to quickly pivot strategies, as needed. Experience with marketing automation, email marketing, and other related platforms. Passionate, creative thinker with exceptional analytical skills. Team player with superb collaboration and communication skills. Outstanding communication and interpersonal skills. Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning. About Bento: We are a small, fast-paced company that has consistently received the recognition of “Best Companies to Work for” by BuiltIn. Other than the opportunity to work for a dynamic company on an awesome mission, we also offer the following ‘perks’: Unlimited PTO & personal days. Comprehensive health, vision, and dental benefits Free lunch (every day!), snacks, and drinks Free gym membership to offset the free lunches Stock options for all employees Office in the Loop that’s convenient to public transportation Come join us!
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